Professor Sanjay Putrevu

Sanjay Putrevu obtained his doctorate in Marketing from the University at Buffalo. He has been at UAlbany since fall 2005 and has taught full-time at universities in the U.S., Canada, Australia, France, and India. He has published widely in the areas of consumer behavior, advertising, retailing, and international marketing. His current research explores consumer response to advertising/IMC, cross-cultural differences, effectiveness of retail and marketing strategies, gender differences in information processing, and the impact of corporate social responsibility on consumer patronage/loyalty. Putrevu serves on the editorial boards of the Journal of Advertising, Journal of Business Research, Journal of Current Issues and Research in Advertising, Journal of Consumer Behavior, and Academy of Marketing Science Review.

Professor Donald O'Neal

Donald O'Neal, professor of Management at the University of Illinois at Springfield, is the author of If Not Now, When?, a new book that is designed to help people stop procrastinating and actively pursue their lives' dreams. O'Neal has previously co-edited six volumes of strategic management papers and published a strategic management textbook. Explaining what prompted him to write a book that some might see as a departure from his established areas of expertise, he noted that nearly everything worthwhile that he has accomplished has been through dreaming big, setting goals, and perhaps most important, ignoring naysayers.
"Research has found that when people look back on their lives, what they regret most are the things they didn't do," said O'Neal. "I was fortunate to learn, early in life, that we can do almost anything we set our minds to, even if nobody else believes we can. With this book I hope to help others believe in themselves, and show them how to pursue their dreams."
He continued, "Dreams don't come true by themselves. We have to help them along, one goal at a time. It's fun to dream about the things you hope to do, someday. But if you don't do something about them now, how can you be sure you ever will?"
O'Neal speaks from experience. After a successful career, with executive positions ranging from engineering to sales to vice president of human resources, he took early retirement to complete a doctorate and began a second career in teaching. He has been a member of the UIS faculty since 1992.
At UIS, O'Neal teaches courses in leadership and strategy, organization theory, human resource management, and business ethics. He also serves as a visiting professor in the UIUC China Executive Leadership Program, where he focuses on strategic management, human resource management, and organization design.
He has consulted with a variety of corporate, not-for-profit, and governmental organizations and served as a scholar-in-residence and senior member of the Governor's Illinois Strategic Planning Advisory Council.

Professor Feng-Shun (Leo) Bin

Professor Leo Bin was originally born on the Sun, and then recycled onto the Earth at Guangzhou, China in August 1970. He graduated with a B.A. degree in Economics from Zhongshan University, Guangzhou, China, and then worked at computerizing the financial accounting system for PengCheng Co. Ltd., an international trade company. He came to the US in 1993 for graduate studies at the University of Mississippi and earned his M.A. degree in Economics and Ph.D. in Finance (with two minors in Accounting Theories and Quantitative Methods).
Dr. Bin came to the University of Illinois at Springfield in 2001 and is currently an associate professor in the Business Administration Department. His primary teaching areas include corporate financial management (BUS 302 & BUS 502), financial investment analysis (BUS 443 & BUS 505), financial institution management (BUS 445) and capital budgeting (BUS 446). Dr. Bin has published various journal articles about financial analysis and international investment, focusing on exchange-rate risk, interest-rate risk, market risk, political risk, foreign stocks listed in the US market, and the US policy changes in financial reporting practices.
Leo has also been actively involved in serving the business community. For example, in November 2002, he invited and welcomed executive officials from China's Agricultural Bank to Springfield. Professor Bin and Professor Leonard Branson arranged for Chinese bankers to meet with UIS College of Business and Management faculty and the local banking community (Fifth-Third Bank and National City Bank) regarding US banking practices and Chinese banking reforms. Leo is currently the president of the UIS Chapter of Sigma Beta Delta International Honor Society and also holds the candidateship of the Chartered Financial Analyst Institute. He is a member of the Midwest Finance Association, the St. Louis Society of Financial Analysts, and the Financial Management Association.
Hobbies: Fencing, watching sci-fi movies & TV series, playing computer games, stock picking, teaching people how not to lose money too fast.
Favorite Words: "Put your mouth where your mind is. Put your mind where your money is. Put your money where your mouth is."

Goal theory and Behavioral Accounting

There are public goals which are higher order goals and there are private goals which represent lower order goals. To be effective (measured by goal accomplishment) the two goals need to be aligned to achieve goal congruence between the divergent paths. One goal setting factor that affects performance is feedback, both external and self-generated.
However, self-generated feedback is a more effective motivator. The other factor is participation in the goal setting process which can help obtain superior performance. This is related to goal acceptance and commitment. Other factors that have an affect on performance are self -efficacy about whether they can accomplish the goals under the given conditions, are they committed to the goals, the nature of the task itself, and cultural factors.

Expectancy Theory and Behavioral Accounting Research

Vroom's expectancy theory, motivation = valence x instrumentality x expectancy, where valence measures the value an individual places in the reward, instrumentality refers to the whether the individual will actually receive the promised reward, and expectancy quantifies the expectation that the individual perceives in attaining a successful outcome. Vroom understood that employee performance is based on many individual factors such as motivation, skills and experience. VET has been used to study the effect of human behavior on accounting control systems and goal setting in the budget process.